MHM XXV – What‘s next?

In 2022, the MHM Group celebrates its 25th anniversary. Founder and CEO Marcus Höfl looks back on exciting projects in the past, but also in particular on the trends and developments in the international sports business of tomorrow.

Marcus Höfl is the founder and CEO of MHM Majors GmbH, a sports and entertainment group that offers full-service solutions in international sports marketing such as athlete management, sports consulting and sponsorship, event management, content production and distribution. Marcus also arranges, designs and manages international sponsorship, consulting and implementation projects for global companies through the MHM Group.



Overview of selected activities and projects

• Acquisition and marketing of Franz Beckenbauer's global advertising rights
• Management of NBA star Dennis Schröder with a focus on the global marketing of the German national basketball player
• Management of three-time Olympic ski champion Maria Höfl-Riesch, TV presenter Andrea Kaiser, former world-class biathlete Simon Schempp and current and eight-time world rally champion Sébastien Ogier
• Development, organization and marketing of numerous events and event formats (BILD100 Sport, Arab-German Sports Summit, Mountain Peak, CAMP BECKENBAUER,...)
• Development and implementation of Red Bull's global football strategy
• Shareholder and member of the supervisory board, FC Augsburg

In addition, numerous shareholdings and investments, including in

leAD: World's leading start-up and accelerator platform in the sports & health tech sector ADvantage: International sports tech fund for Series A investments Cerro: Sports Growth Fund

STARENA: NFT Marketplace Liquiditeam: Blockchain and NFT technology in sports

Tillit: Social influencer marketing Gamers Academy: eSports training platform